About
Tiago J. C. Sousa is the founder and CEO of Liminal MarTech, Portugal's first consultancy dedicated to CRM, Marketing Automation and Business Intelligence, and author of Do Zero à Hiperpersonalização: Marketing, CRM e Automação com Inteligência Artificial na Era das MarTech.
He spends his days implementing what he writes and teaches about. That is the origin of the thesis running through the book, the classes and the sessions he gives: hyper-personalisation is not bought, it is built in layers, and most organizations fail because they invert the order, acquiring artificial intelligence before they have reliable data, designed processes and a CRM with an owner.
Teaching
Guest lecturer at six Portuguese higher education institutions: University of Aveiro, IPAM, Universidade Europeia, the Polytechnic Institute of Coimbra, the University of Coimbra and the Polytechnic Institute of Tomar, where he teaches Artificial Intelligence, Marketing Automation, CRM, Relationship Marketing, Strategic Marketing, Marketing and Web Analytics, and Marketing Innovation and Technologies.
Journey
More than twenty years leading marketing and sales projects, mostly in the software sector and B2B markets, with responsibility for business strategy, product and service innovation, technology and process improvement.
Since 2017, he has run Liminal MarTech as General Manager & Partner, responsible for business strategy, revenue operations and financial management, leading a multidisciplinary team across operational marketing, software development and data analytics. He works side by side with clients such as BMW Portugal and has already delivered measurable results: +22% in CCB card sign-ups for Centro Cultural de Belém through marketing automation, +20% in sales for Moviter with a tailor-made CRM, double the marketing-sourced clients at half the cost per lead for GoContact, and +40% in revenue for Accept, one of the fastest-growing companies in Portugal in 2023 according to Deloitte.
As Marketing Director of the Openlimits group, an IT solutions integrator for management support, he led the rebranding, brand positioning and customer experience. He implemented the Inbound Marketing and CRM programs, created the sales prospecting department, and designed the sales processes and analytics for the Key Account Managers. He launched the SaaS products SkySafe and Uplift, which generated 10% of the company's recurring revenue within 18 months, the first one named Microsoft Partner of the Year in 2016.
He ran marketing for FlowTech, a software house behind the MES system that became a reference in the agrifood industry and that, in 2023, was named best startup among three hundred candidates by IDC.
He took part in the launch of Microsoft Office 365 for Portugal's SME market. He was also part of Move Mile and the Sociedade Portuguesa de Inovação.
Education
MBA from Católica Business School. Specialist qualification in Marketing Automation from IPAM. Degree in Organizational Communication from the Polytechnic Institute of Coimbra. Executive programs Customer Centric Company and Business Analytics from Católica Porto Business School, and Strategic Business Simulation from ESAD Business School Barcelona. Business Mentor at Nova SBE. Senior Marketing Professional from the Portuguese Association of Marketing Professionals (APPM), the highest level of peer-reviewed professional certification.
Certifications
- HubSpot Marketing Software
- HubSpot Sales Software
- Google Analytics 4
- Salesforce Sales Cloud Administrator
- Salesforce Sales Cloud Consultant
- Salesforce AI Associate
- ABM Certified Strategist (DemandBase)
Bring this to your organization
The sessions he gives on stage always start with a conversation about your team's context, before the event.