Founder and CEO of Liminal MarTech
Tiago J. C. SousaManagement, CRM, Automation and AI
Founder and CEO of Liminal MarTech, Portugal's first consultancy dedicated to CRM, Marketing Automation and Business Intelligence. Author of From Zero to Hyper-Personalisation. Guest lecturer in Artificial Intelligence, Marketing Automation and CRM at six higher education institutions.
Guest lecturer and business mentor at
- IPAM
- University of Aveiro
- Polytechnic Institute of Coimbra
- Universidade Europeia
- University of Coimbra
- Polytechnic Institute of Tomar
- Nova SBE
Work delivered for
- Microsoft
- BMW
- Critical Software
- Optimize Investment Partners
- Centro Cultural de Belém
- Accept
- FlowTech
Guest lecturer. Author. Twenty years implementing marketing technology in Portuguese and international companies.
Endorsement
“I don't talk about marketing technology. I implement it.”
Most talks on artificial intelligence and marketing describe the future. Tiago J. C. Sousa's describe what happened last Monday, in a real company, with imperfect data and a team resisting change.
He is not a futurist, he is an implementer. He spends his days doing what he talks about on stage, which is why audiences leave with a decision made, not a feeling.
One session, in 120 seconds.
Sessions to bring to your organization or event
From Zero to Hyper-Personalisation
The sequence that separates those who can personalize at scale from those who just buy tools.
CRM is not software. It's a management decision.
Why CRM projects fail, and why the tool is almost never to blame.
AI in marketing and sales: what already works, what's still theater.
The line between the on-stage demo and what's generating revenue today.
Automation without strategy is spam at industrial scale.
Workshop. Teams design their own flow, in the room.
From Zero to Hyper-Personalisation
Marketing, CRM and Automation Strategies with Artificial Intelligence in the MarTech Era
A complete map, from attraction to loyalty, from segmentation to hyperpersonalization. Written for those who have to decide, not for those who have to comment. It brings together years of work with real companies, with cases, mistakes and numbers.
Get the first chapter, free.
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See the book and where to buyAbout
Ex-Microsoft, where he worked on the launch of Office 365 for Portugal's SME market. Twenty years across marketing, sales and technology, in software and B2B markets, with further time at Openlimits and FlowTech. MBA from Católica Business School. Business Mentor at Nova SBE.
Founded Liminal MarTech from a simple observation: Portuguese companies didn't need another agency, they needed someone who could connect strategy to technology and prove the result with numbers.
Liminal MarTech
Portugal's first consultancy dedicated to CRM, Marketing Automation and Business Intelligence. When the problem is implementation, not the stage, that's where it gets solved.
Go to liminal.pt →
MarTech Talks by Liminal
Tiago J. C. Sousa hosts the MarTech Talks by Liminal podcast, interviewing business leaders at the front line of digital transformation in marketing and sales.